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2012 the biggest year ever for eReaders and eBooks

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17 Dec 2012, 12:26 PM (This post was last modified: 17 Dec 2012 04:32 PM by Lou.)
Post: #1
With the festive season well underway, sales of eReaders are through the roof with all the leading vendors pushing their products as hard as they possibly can with TV campaigns, in-store stands and much more.

The UK in particular has just seen the launch of Barnes & Noble's Nook backed by strong TV campaigns. Many of the main retail outlets including ASDA and Argos are stocking the Nook and have display models ready to try. Kobo also have a strong showing with WH Smith dedicating more space than ever to the Kobo again backed with strong TV advertising and online campaigns.

[Image: nook20121217.jpg][Image: kobos20121217.jpg]


Increasing competition between the hardware has seen prices slashed in the lead up to the big day with as much as £20 off both Kobo and Nook if you look in the right places...

Nook Simple Touch : £59 at Argos (save £20)
Kobo Touch : £59 at WH Smith (save £20)
*Note prices above correct as of 17 Dec 2012

As Christmas Day approaches, we can expect millions of people worldwide to have their first taste of electronic publishing on a dedicated eReader whether Nook, Kobo, Kindle or other, one thing's for sure – once the bug bites they'll never turn back.
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17 Dec 2012, 10:36 PM
Post: #2
We live in exciting times indeed. What fascinates me is the use of devices in schools, many have found that eReaders have made readers of those formerly resistant to a good book. Although recent research suggests that reading a text book on an electronic device is not so good as readers tended to skip the last section of each page as the speed of page changing is quicker than a paper book.
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18 Dec 2012, 01:38 PM
Post: #3
*rubs hands*

This can only be good for writers...
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18 Dec 2012, 04:23 PM
Post: #4
(17 Dec 2012 10:36 PM)TresaC Wrote:  What fascinates me is the use of devices in schools, many have found that eReaders have made readers of those formerly resistant to a good book.

In contrast in my family the kids sneer at the older members use of eReaders - preferring the sensuous experience of a dead tree. Admittedly they take rather more interest in things like typography than I, but given they are early adopters of most new kinds of gadgetry they have shown remarkable resistance to eInk. But there is always some annoying counter-examples...

I wonder how much of the take up of eReaders by the young is down to the hardware and how much is the result of the loosening of the grip of big publishers on which books get published for Young Adults. Authors like Cory Doctorow who make their books freely downloadable and can speak the kid's language seem to be doing particularly well - possibly because eReaders give them an efficient channel to get their work into YA hands without the need for filtering by the traditional publishers.
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